Presentation explaining german link building

Nowadays when the names of different services and products are so varied and strange it is unfair to ask customers for payment for something that they don^t really understand. Do you agree with me? In case you don^t know what I am talking about I will give you a simple example. Let us take restaurants into consideration. Imagine that you enter a restaurant with a menu that you can^t understand. The names of the dishes are written in a foreign language. You have no choice but you have to choose something and pay for it even though you don^t know what it is. That is not fair in my opinion. Let me give you an example o a company that has a right attitude towards this. There is this one seo company that provides different services and one of them is german link building. I am aware of the fact that most of the people have no idea what it is. They must have known about it as well because now on their website you can download and watch a free presentation about the mechanisms of german link building. I think that it is very useful and that finally they customers will know what they are paying for. Do you also think that such attitude is great and shows that the company is treating their customers with respect?